Marketing Strategies

For years, Anheuser-Busch has been the exclusive alcohol advertiser for the Super Bowl. But that’s about to change — sort...

The debut of Surefire’s All-In-One Local Marketing Platform looks to make local businesses grow by letting them take control of...

MoviePass is a new service that essentially lets customers see one movie in participating theaters every day for just $10...

  Americans are expected to spend more than $9 billion on Halloween purchases this year. So if you don’t have...

Independent retailers are a huge economic engine in local communities. But in order to find out their role on the...

PR — public relations — has long played a powerful role in brand-building. Brands of all industries and sizes recognize...

One of the major challenges of running a food related business is finding a way to pay for the ingredients...

When Google de-indexed over 500 small web directories in 2012, many stopped using all directories, fearing that Google would eventually...

After testing Waze Local in beta for more than a year, the new tool has been launched to specifically give...

Disney is going local to promote the newest Star Wars movie. Instead of sticking with nationwide advertising campaigns and huge...